G: Gucci (proper noun)

[Gu-chi]

Synonyms: Hip-hop favorite, horse-bit empire, the double G’s, the queen of designer bags to Louis Vuitton’s queen

Definition:

Disclaimer: this is actually a post about my recently acquired lust for a logo bag, under the guise of a history lesson about Gucci and the logo bag in general. Please forgive any salivating digressions — it’s just me daydreaming of this:

The Pelham gucci bag in classic logo print. Sigh.
The Pelham gucci bag in classic logo print. Sigh.

Anyways.

Gucci was founded in Florence in 1921 by Guccio Gucci (hence the infamous double G’s), who had grown up in a family of saddle and hat makers. Guccio learnt about the upper classes the hard way: after his family’s business went bankrupt, he landed a job as a dishwasher at London’s Savoy hotel, where he spent years waiting on the rich and famous — all of whom, he noticed, carried their belongings in quality leather luggage.

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